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13 Steps to a Slippery Slope Online Sales Letter(0)

December 25, 2010

Many of the solo professionals whom I coach are people who offer services. They’re coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They’re smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income. But here’s [...]

13 Steps to a Slippery Slope Online Sales Letter

Sell Anything To Anyone On The Internet With Hypnotic Writing

I envision you are the kind of person who truly desires to make your idea a reality. I also believe that you drop into one of two groups the initial is a person who Wants to succeed but does not know how. The 2nd is the person who has study so many publications on fantastic [...]

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: “Got any good pointers on writing great sub-heads?” Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can’t just cover the important points in your copy. You’ve got to highlight key points using graphic devices, such [...]

Traffics Nice… But Whos Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue — [...]


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