copywriting 
Freelance Technical Writers – How Much Are You Worth?(0)
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do [...]
Finding Your Clients Business Problem Leads to Better Copy
WHAT’S THEIR PROBLEM?
How do you begin a dialogue with a prospect, be it in person, on your website or in print?
You talk about your client’s business problem.
What IS your client’s business problem?
Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. "what we do."
"We sell [...]
Three Steps To Pump Up The Drama In Your Copy
All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.
At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn’t so.
Fiction and copywriting share the same heart: emotion.
What’s the goal for a fiction writer? I mean [...]
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance copywriter? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile [...]
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