Did you know producing constructive media coverage is four times much more efficient than advertising? Getting publicity in the media is much-reaching, totally credible and free. As an additional bonus you might nicely entice an audience that you by no means anticipated. But speaking to reporters can be dangerous and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and harm your status. You can say “No Comment” and skip an chance.

The only way to build your profile, brand and image is by learning the secrets and techniques of how the media works. How can you do that with restricted time? Here are 5 Suggestions.

1. Know Your Strengths. What are you an professional at? What is your specialized region of expertise? What unique services or information can you offer? Place your self as the professional.

2. Clarify your communication objectives? What do you want to accomplish? To inform or entertain? To offer information? To build a profile? To affect public opinion? Individual advertising? Marketing or launching a new item or services?

three. Outline your goal audience &#038 identify the best channels of communication to attain them? Who is your goal audience? General public? Customers? Rivals? Suppliers? What is the best way to attain your goal audience? Television, Radio, Internet, newspapers – nearby or Statewide, specialist or generalist, business publications, neighborhood newsletters?

4. What is your key message? Distill what you want to say into 3 key factors. What are the characteristic and benefits to your goal marketplace and what examples can you give to offer evidence and credibility to your message?

5. Be short when contacting the media. The media are very busy and beneath a great deal of stress to meet deadlines. Do not waste their time. Target who is covering stories in your region, get in touch with them and make your pitch of a story concept short and to the point. If they want much more information have a 1-page media launch with the details prepared to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-successful broadcaster. Media Motivators is his regular digital journal read by 7,000 professionals in 15 different nations.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted straight at +6189388 6888 and is available to speak to your convention, seminar or occasion. Visit Tom’s weblog at http://www.8mmedia.blogspot.com.