Initial, we should understand their point of view. Unlike some other lookup engines, Google is committed to providing the greatest high quality lookup results possible. That is an admirable work, and they are certainly not setting out to do hurt to their loyal advertisers who bring them millions in ad income every month.

Nevertheless, a new AdWords regulation will place a crimp on those entrepreneurs who operate advertisements utilizing an affiliate URL as a landing page.

Google’s reasoning is this.

For any key phrase lookup, a great sized part of AdWord results has, at least till now, consisted of affiliate advertisements advertising identical seller sites.

Right here is an example.

Before the Holidays, this author searched Google for the phrase “chocolate.” Of the 10 AdWords listings returned on the first page, three were affiliate advertisements advertising Dans.com, a chocolate maker in Vermont USA. Another ad on the exact same page belonged to Dan himself.

From Google’s viewpoint, and mine as well, that was not a high quality lookup result.

Thankfully, or sadly, depending on how you appear at it, that will not be happening again. The new AdWords policy states that, for any key phrase lookup, when two or much more advertisements are discovered that feed to the exact same affiliate URL, only the ad with the greatest popularity and ranking will be displayed.

At the exact same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to determine their affiliate status in their ad text. But overall, it has dealt a severe blow to 1000′s of affiliates, their marketplace exposure, and their possible for income.

So What is The Solution?

There are three issues that can be done to regain that exposure.

1. – Optimize the existing ad according to AdWords standards and hope you will land the leading ranking. That will be difficult if you are competing in opposition to 10 or twenty other affiliates who are all doing the exact same thing.

2. – Create a redirect page on your web site that will feed to the seller’s page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Nonetheless, this may be regarded as somewhat sneaky or unethical.

3. – The greatest answer can be spelled out in just two words – Content Pages.

To clarify, a content page is just a easy webpage, hosted on your personal web site, that presents a short (500 words or less) report relating to the item by itself or to the associated niche.

And of course, your affiliate hyperlink will be embedded into that content, rather than becoming utilized as a direct hyperlink in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.

Now, I am a firm believer in content pages. They not only make your site much more important to your guests and to the lookup engines, they can (when well created and key phrase related) assist to pre-market the item. An insightful content page can often make the distinction in between a sale and a loss when there occurs to be a weak salesletter on the seller’s web site.

Another benefit … you can embed several [related] affiliate links into a single content page, giving your possible customers a number of purchasing options to shop from.

Exactly where Can You Get Content Pages?

It is not as difficult as it may sound. Right here are two methods to go about it.

1 – Create the content your self. Stick to the subject and use related key phrases/keyphrases to tweak the reader’s curiosity, and that of the lookup engines as well. A personalized review of the item usually works greatest, providing your personal expertise in utilizing it, and your resulting advantages. Then format the content as HTML, optimize the page for lookup engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.

2 – Lookup for subject associated pre-created content articles at sites like EzineArticles.com and location your affiliate hyperlink(s) in a short blurb before and after the article by itself.

Be conscious that the terms of use on most public content articles do not permit you to edit the physique of the article by itself, or to omit the author’s resource box. Examine to make sure you can effectively use the article and nonetheless abide by all terms of use.

Dan B. Cauthron is a 30 year direct advertising veteran and has been successful on the Internet because 2000.

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