I just obtained an interesting e-mail from eBay and it got me thinking… Do you sell tires by mail? Perhaps you should ‘eBay’ (sure it is now a verb as well as a noun)

I know, if you are in the retail company ? you have a shop, employees, overhead and all that a bodily location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded more than eight,275 auctions for tires and tire related goods in the last 90 days. That is about 91 transactions per day. And that number doesn’t consist of other completed car part auctions which totalled one,581,529 ? that is 17,573 car-part auctions per day.

A Retail Product sales Dream

Now I’m not suggesting that eBay is the sales solution to your retail dreams, and some of those auctions never resulted in a sale ? but a lot did. Those are online adverts that price pennies to post and resulted in a fantastic offer of visitors and visibility for your item.

Here is a little known fact ? I’m a registered eBay Trading Assistant. What this means is that among all the other issues I do, I am ‘qualified’ to show individuals how to best sell issues on eBay.

An Online Garage Sale

Now this all started a couple of years back again, I had some junk to get rid of, and just for fun I made the decision to see what this eBay factor was. Well, let’s say that a garage sale is never likely to happen again in my family, and I cleared out all the issues I never figured I could. I was hooked.

And here is the neat part. Being The Practical Marketeer?, I wondered how I could use this to my benefit ? and here is what I learned.

If you have a website then you should sell on eBay ? and not for the factors you’d usually believe. The primary cause is search engine rankings.

Purple Widgets

Whilst I was energetic on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine ? I was always displaying up in the leading 10 searches for the products I was promoting. If I was promoting purple widgets, and somebody went onto the Internet and typed ‘purple widgets’ many thanks to eBay I’d show up ? generally in place 3 for some cause.

Web Visitors For As Little As $.30

Now pause for a moment?believe about this. For as little as $.30 (the base price of an eBay advert) you can post an advert on eBay and inside a couple of seconds, hundreds, perhaps 1000′s of individuals will see your advert.

eBay lets you hyperlink back again to a page on your own website for more info ? attempting to reduce eBay out of the offer by providing your goods on the referred page is not permitted. They frown on that practise and the eBay police ? sure, there are individuals who police eBay ? will shut down your account.

But if you play by the rules and post adverts for goods and solutions you’d usually sell in your store ? and you provide them online for both the exact same price or less, you will get publicity. And lot’s of it if you do it right.

A Virtual Retail Store For Pennies!

You may believe what is the stage of somebody 700 miles away viewing my advert ? they’ll never become a customer. You are probably right about them not driving more than to choose up their purchase ? however ‘eBayers’ are used to having to pay for shipping and handling, so you would mail out your goods.

So for pennies you get a virtual retail store, you will get great search engine rankings, you will get web visitors, and you can even broaden your company operations by including a mail order division (that’ll impress the financial institution manager!)

So, as the title of this write-up so aptly asked… Do You Market Tires By Mail? Perhaps You Should eBay…

Writer BIO: James Burchill is a freelance advertising advisor and author. He’s also the editor and associate publisher for two of the automotive aftermarket industry’s leading print publications and he’s the publisher of http://www.CorrectLink.com – a new Internet publication for the automotive aftermarket in Canada.

In in between all that, James assists individuals ‘Sell more stuff, and make more money!’ and publishes a sequence of informational and Internet goods about marketing and advertising. His primary website is http://www.JamesBurchill.com