eBay is now the 8th most visited website on the internet and it has just 1 purpose – sales. With 40 million guests per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a confirmed fact in advertising that you will continue to buy more than and more than again from people and businesses that you know, like and trust. Yet 95% of all internet marketers fall short when it arrives to eBay. Most are looking for the fast buck. They have totally skip the opportunity to use eBay as a lead era tool. They skip the opportunity to create a checklist of people that will be willing to consume your items more than and more than again.

Lead era on eBay can be accomplished in several ways. The most well-liked way is by using the self liquidating ad. A self liquidating ad is 1 that pays for by itself. In other words your consumer directly pays your marketing costs. They purchase from you, some type of marketing.

Let me give you an example of a self liquidating advertisement. Recently I saw in a journal an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to spend the shipping and handling costs. My guess is that the advertiser probably wasn’t generating a lot if any money on the sunglasses. But they also weren’t dropping any money. The shipping and handling most most likely coated their actual costs. What they truly wanted was some thing far more useful ? your contact info and your &quotpermission&quot to market to you. In other words they are looking for qualified prospects – prospects that are interested in the items and solutions they are promoting.

Once a business has your contact info and &quotpermission&quot to market to you, they will begin to set up a relationship. They will do this in a variety of ways including sending you advertisements for other product and solutions you might be interested in. Over time most customers will be worth numerous times more than their first purchase.

Since eBay is purely commerce website it is a ideal place to do a self liquidating ad. Let’s look at an extreme example. Let’s pretend that you own a automobile dealership that only sells high end vehicles. We will presume that your typical automobile sells for $65,000. One way you could use a lead era self liquidating ad would be by &quotselling&quot a unique report. For example you could sell a report on eBay entitled &quot18 Methods to Drive the Automobile of Your Dreams for Less Than the Price of a Yugo&quot.

Do you believe a report like that would get some attention? You wager it would. The report is truly absolutely nothing more than an advertisement for you. Of program you would have to write a report that had actual content and provided up ways for the customer to truly do as the title suggests. A report like this nevertheless, would cost you actually absolutely nothing to produce ? other than your time ? and there would be no overhead, no stock, and no headaches.

Since this report would be almost all revenue you could set a low &quotBuy It Now&quot cost ($4.97) to entice a huge quantity of prospects. The income produced would effortlessly offset the eBay’s seller fees.

In the report you could recommend several actual ways for people to generate a luxurious automobile for small money. You could also checklist in the report a resource for them to study. The resource you recommend would of program be your automobile dealership.

The report did not cost you anything to produce or sell and it fully compensated for by itself with every person that ordered. The person purchasing the report is more most likely interested in what you have to provide and are therefore partially qualified. Anyone that contacts you following studying the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their title and contact info you could deliver them a weekly &quothot sheet&quot of vehicles that you are attempting to sell. Once they purchase you could then sell them equipment and branded clothing. If they were near to your shop you could sell them on servicing. And the checklist goes on and on.

If you study eBay there extremely couple of people using it as a lead era tool. Yet lead era and specifically self-liquidating marketing is a confirmed winner. Almost every type of business can benefit from lead era marketing. If carried out properly lead era marketing can actually become an additional source of income for your business. Unique reports are 1 outstanding low cost lead era tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your greatest source of fresh leads and can truly explode your sales.

Todd Reese is an info marketer, eBay seller advisor, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Energy Sellers.