When it arrives to new web marketing possibilities for your company, RSS just may be the answer you had been searching for. Here are just some of the new possibilities it can offer you with ?

one. PODCASTING AND VIDEOCASTING

Podcasting (delivering web audio content material) and Videocasting (delivering web video clip content material) permit you to communicate by way of rich media messages, not only generating your content material much more appealing and potent, but also enabling a much more personal »conversation« with your audiences.

Up until know, the web was predominantly a textual channel. Adding audio and video clip to the combine, delivering each by way of RSS, goes past the fundamental capabilities provided by »traditional« web content material delivery channels. Wealthy media personalizes the web expertise and provides your business a distinguishable face, whilst at the exact same time providing you with a media platform to convey your message so that it is simpler to understand, see and feel.

Believe about …

–> Delivering press releases in audio or video clip

–> Sending your clients a personal video clip message from the CEO

–> Performing audio interviews to broaden your reach and offer much more content material to your guests

–> Delivering video clip demonstrations of your products

–> Using video clip and audio to demonstrate how your clients and viewers can easily resolve various problems that you are helping them with

–> Delivering important messages to your viewers, clients and company partners by way of a much more personal audio expertise, rather of using impersonal e-mail communications

–> And so on …

In addition, Podcasting and Videocasting type the basis of new company designs, giving you the opportunity to broaden your item base to include these formats with greater perceived worth.

Customer education &#038 assistance are enhanced as nicely, because you can now demonstrate key item usage points by way of online video clip &#61664 providing customer assistance content material in a format, which can easily demonstrate everything you need to convey to your clients.

two. High FREQUENCY Content UPDATES

High frequency content material updates, even on a daily or hourly basis, are now lastly possible with RSS. No much more need to maintain on your important messages, news and other content material for a week or even a month to include it in your e-zine — with RSS you can update your content material as often as you want/need, and your subscribers will not thoughts.

3. APPCASTING

Appcasting goes one stage further, giving you the capability to provide critical software program updates and patches to your current clients, without them having to visit your web site each and every week to see if the much needed update is currently obtainable or not.

four. Product NEWS, RELEASES AND UPDATES

Product news, releases and updates are now lastly possible in an simple-to-eat way. Using RSS, you can offer your clients or prospects with easy tools to create their own »product feeds«, through which they will be immediately notified when new products that precisely match their interests are obtainable.

As quickly as your item portfolio changes, so does the content material in the RSS feeds that your clients are subscribed to.

Just believe of the following opportunities …

–> The search tool is one of the most often used in larger web stores, giving your guests an simple way to find the products they are interested. But the exact same search results can be delivered by way of RSS as nicely. Picture your customer doing a search for one of your item classes, and then also receiving a link to the RSS feed for these extremely exact same search results, to find out immediately when a new item matching his terms is launched or obtainable for purchase.

–> This functions for complex searches as nicely. If your clients are in the habit of searching for specific item classes, but only in a specific price assortment, you can provide these extremely exact same results to them by way of RSS, but with a small twist &#61664 as quickly as a new item matching their terms, such as the preferred price, is launched, they are notified about it by way of RSS immediately. No need to visit your site once more to do the time-consuming search the release arrives straight to them.

–> Of course, the exact same approach that many are currently using for e-mail alerts can be used for RSS. Give your guests a easy type using which they enter their criteria, and then give them entry to an RSS feed bringing them item updates primarily based exactly on their criteria. Why not just use e-mail? Because no one truly wants much more e-mail messages in their inboxes and no one wants to give absent their personal information, whilst RSS is anonymous, does not require an e-mail address and is read when the customer decides he has the time.

5. Personalized Content Solutions

Personalized/personalized database listings are really similar to item updates, but relate to any type of complex information you offer to your guests, such as ?

–> Job listings

–> Dating

–> Actual estate

–> And so on.

Using RSS, your guests can decide exactly what type of »content« (in this situation, an person content material merchandise could be a new job listing) they are searching for and then have that content material delivered straight to them, by way of their own ized RSS feed.

And yet, all of these are just some examples of what you can do with RSS. The opportunities for new content material delivery &#038 company development designs are really limitless.

For example, some businesses are currently giving their guests the opportunity to track their FedEx, UPS and other packages by way of RSS feeds. Yet others are making new services that permit you to obtain critical information from an RSS feed to your mobile telephone by way of SMS (such as getting an SMS notifying you that a new job matching your criteria is obtainable). Yet once more other sites enable you to maintain track of when you need to return your library material, and even when your retains are ready and when they are about to expire, all this using RSS.

All of these are new company possibilities made possible with RSS, and each of them in a way improves lives of end-customers, without placing a larger burden (much more e-mail messages) on them.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Advertising &#038 Publishing Power of RSS«, acclaimed as the greatest and most complete manual to RSS for marketers by leading RSS specialists. The total manual on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa8