Colour is important to building a powerful brand name.

Many of you know my passion for wearing red ties. I believe congruency with your individual and corporate brand name is important for experts in the services-based industries, especially consultants, coaches, speakers and trainers.

A Special Report by Mairi Macleod in the New Scientist Magazine on 18 Might 2005 argues red is the colour if successful is your game.

She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been enjoying with an unfair advantage. Just viewing their red kit is seemingly enough to cow their opponents into submission even prior to a ball is kicked.

The report highlights how Russell Hill and Robert Barton of Durham University in the Uk tracked success in four Olympic sports: boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling.

According to the report, in these sports athletes do not put on nationwide colours, but are randomly assigned both red or blue.

The article journals of 441 bouts, reds won 242 and in all four sports reds triumphed in much more contests. And the red advantage was greater in near encounters: 62 per cent of red-garbed rivals won these. But in pushover contests there were comparable figures of red and blue winners.

“If you’re rubbish, a red shirt will not quit you from dropping,” Barton says in the article.

The exact same is true in soccer. 5 groups in the Euro 2004 competitors who had predominantly red in one of their two kits all did substantially much better while wearing red, scoring around one extra goal per game.

This kind of effects could be due to instinctive behaviour, says Barton. In animal displays red in specific seems to differ with dominance and testosterone levels. Human rivals might expertise a testosterone surge while wearing the colour, he says, or feel submissive when dealing with a scarlet opponent.

Evolutionary psychologist Robin Dunbar from the University of Liverpool speculates that primate eyes may be particularly delicate to red. “The importance is then a matter of context,” he says. Red fruit is great red rivals are poor.

Efficiency director of the Great Britain taekwondo team, Gary Hall, says most of his athletes do not have a powerful colour preference. But he says that if red is an advantage the sport should consider changing kits. “We should consider out any anomaly like that,” Hall informed New Scientist.

Supply: New Scientist Magazine on 18 Might 2005

Colour is important to both individual and corporate branding.

Thomas Murrell MBA CSP is an worldwide company speaker, consultant and award-successful broadcaster. Media Motivators is his regular digital magazine study by 7,000 experts in 15 different nations.

You can subscribe by going to http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is obtainable to communicate to your conference, seminar or occasion. Visit Tom’s blog at http://www.8mmedia.blogspot.com.