Transfer over pop star “Posh Spice” Adams and English soccer hero David Beckham, the individual branding energy of newly engaged Australian celebrity sports few Lleyton Hewitt and Rebecca Cartwright could be really worth up to $100 million bucks.

In terms of public relations and effective public relations, their media performance this week in both print and tv proves they have the potential to become a truly international brand and rival Posh and Becks on the planet stage.

Hewitt, who has undergone a great deal of media coaching has earnings from sponsorship and tennis valued at $thirteen.7 million per yr in accordance to the BRW Wealthy Checklist.

Their individual brand is definitely more powerful as a few because they are opposites that entice, and this is generally very seductive for consumers in terms of marketing technique.

Hewitt’s values of the gritty, anti-establishment, anti-authority fighter appeal to the Australian larrikin in us all, while Cartwright’s youthful, wholesome woman-next-doorway image offers a stability to this, a component essential to any brand making.

Manufacturers assist maintain items or services clear in the minds of consumers ? and great business owners and influencers are able to figure out what is at the core of a brand.

The exceptional attribute of the Hewitt/Cartwright individual brand is that their values are very authentic and resonate across a wide range demographics, a very clever marketing technique.

Each are not afraid to display their emotions and this is what cynical consumers want in a noisy, crowded and often over-hyped market, plus their clever use of effective public relations.

Mr Murrell calls this idea Integrity Advertising, exactly where the values of an organisation are aligned with those of its employees and customers.

The fact that both these Australians are so comfortable with who they are in front of the public, whether that is on a tennis court, in front of a Television digital digital camera or doing a image shoot, indicates they will appeal to all people, from grandmothers to youthful children, and that is their actual marketing appeal as a brand. Much more information (http://www.8mmedia.com/)

Thomas Murrell MBA CSP is an international company speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine study by 7,000 experts in fifteen various nations.

You can subscribe by going to http://www.8mmedia.com. Thomas can be contacted straight at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom’s weblog at http://www.8mmedia.blogspot.com.