Logo, graphic, icon, logotype, typogram, logoform, image?phone it what you will, a logo by any other title is the group of letters and/or symbols utilized in a constant and distinctive way to identify a company. It is the most prominent and steady element of advertising, and should be planned cautiously to fully reflect your brand name. Understanding the key elements of a logo will assist in developing a tough, on target identification.

Format

There are 3 typical formats for a logo:

• Picture &#038 Kind — Includes a literal or symbolic graphic with the company title positioned near to but separate from the graphic.

Direction

Design development of the logo generally follows 1 of 3 directions:

• Graphic — Literally describes the company’s activity, this kind of as choosing a tree or a shovel to depict a landscaping company.

Fashion

Color, font and format options help in building an impression.

• Conventional — Achieving a classic image calls for timeless shades of red, navy and forest green. Selecting an elegant script or serif font like Vivaldi, Times or Palatino, as nicely as creating a balanced layout displays a traditional image.

Uniqueness

It is essential to be conscious of the pictures about you. Creating a logo that is inappropriate for your industry, as well near to a competitor’s, or reminds viewers of another company can sabotage communication. A logo should be like a fingerprint, 1 of a type.

Logos have numerous elements that can be coordinated to deliver optimum effect. When developing an image to reflect a brand name, think about these key factors for aligning visuals with the verbal and experiential communication of your company.

About The Author

Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Good Arts in Communication Design from Pratt Institute, New York. Before launching her personal company in 1996, she invested 8 years as a corporate Art Director and Graphic Designer, providing a sound basis in management and organizational requirements and structure. Iris Creative specializes in providing advertising and strategic communication services to clients in service industries and small businesses. For much more information get in touch with Beth at bsb@iriscreative.com or 610-567-2799.