The seventh in a continuing sequence of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands regarded as to have the greatest quality, regardless of cost, by the wealthiest ten% of Americans, the eleven million households representing about half of all consumer income and investing, a third of the total US economic system, and 70% of the personal prosperity of Americans.

Just released, the AARC report, The Luxurious Market: Spring 2005 Survey of Affluent Americans, exhibits the affluent named Rolex, Cartier, and Tag Heuer as the leading 3 brands for quality, regardless of cost, for lady’s fine watches. For lady’s fine jewelry, Tiffany, Cartier, and David Yurman were the leading 3 brands. For man’s fine watches, Rolex, Tag Heuer, and Seiko were the leading 3 brands.

For automobiles, Mercedes, BMW, and Lexus were at the leading. For major home appliances, the affluent named General Electrical, Sub-Zero, and Viking most frequently. In home entertainment gear, Sony was dominant and no came shut. In the cruise line class, Royal Caribbean, Holland America, and Princess were named much more frequently than the luxury brands.

Some slight differences in the rankings were evident by gender, age, and degree of prosperity. These differences tended to favor the much less frequently named brands.

The one class exactly where males and ladies differed most considerably was in lady’s designer/couture apparel. The ladies named Ralph Lauren, Armani, and Jones of New York as their leading 3 brands. The males placed St. Johns and Chanel at the leading of their checklist.

This information is based on a nationwide survey of 346 males and ladies in the wealthiest ten% of American households. The survey participants have an average income of $369,000 and an average internet really worth of $2.seven million.

Ron Kurtz is a principal of The American Affluence Research Center and The Management Resource Group. Each companies offer marketing research and strategic planning services to notable customers in the journey and hospitality industries, particularly those targeting the affluent marketplace.

Prior to founding MRG in 1989, Ron’s experience incorporated more than 20 many years in senior management positions in the airline, hotel, and tour company. As the founding President of Sea Goddess Cruises, he produced the product class of small deluxe ships for the extremely affluent. He also served as the chief marketing officer of four cruise lines, such as Norwegian Cruise Line and Windstar Cruises.

Ron has been a crucial contributor to six start ups and eleven turnarounds of significant companies. He earned his MBA at Harvard Company College.

For further information: http://www.affluenceresearch.org and http://www.mrgconsultants.com