These days I am having a rant inside of my personal head. Woo hoo, the copywriter is dropping it again! Perhaps.

Perhaps not, although. I like to believe that these internal mini earthquakes I have are the root to a much more productive mindset. Are you a copywriter, too? Then you probably share my angst. Let’s work this 1 out together.

Here it is. I have the pleasure of chatting with numerous entrepreneurs who go through the swinging doorway of my freelance business. I’ve arrive to the conclusion that they either get it, or they don’t. Meaning, they get my drift, my style, my meaning. And if they don’t get it, all the articles and marketing idea pitches in the globe aren’t heading to make them see it my way.

I will give you an example of individuals “not obtaining it.” Perhaps you can relate.

A consumer comes to me with some fairly dull web site copy. He says, “We want to totally rework this to be much more edgy, like the Vitamin Water web site.” So I go to Vitaminwater.com. What I see is some Main edgy web copy. It is so edgy, it’s bordering on blasphemous. Appears the Vitamin Water individuals are consuming that things to purify their dirty little souls. Go there, you’ll see what I mean.

So this consumer of mine then occupies most of my New Year’s week with his grandiose strategy for the copy overhaul. I give him a little edge, but tone it down because the Vitamin Water site is a bit a lot for what he sells.

Guess what occurs? He cuts our agreement brief and then requires his site down for “the large relaunch” performing what ever he did after we parted methods. Following 6 MONTHS, he then puts up a new version of his web site that is Nearly IDENTICAL to the old 1!

That dude did not get it. He loved someone else’s bawdy idea, but failed to understand it was not what HE needed for his personal business. And then he had some kind of freakout I guess, and decided to go “back again in the box.” The man invested 6 months of his time and tough-earned cash to figure out he didn’t really want to do what he believed he needed to do. What a shame.

Copywriters encounter individuals like this all the time. Whether or not you’re freelance, little company, in-house or Madison Avenue, at least fifty percent your clients will inquire you to create some thing specific for them, when deep inside that is the exact opposite of what they really want. But nonetheless, you go through the agonizing motions, all the whilst understanding that you’re not being “acquired” and this is not heading to work out.

So, why do it then? Why maintain Speak Speak Talking all this marketing hype, target-audience, blow-sales-through-the-roof energy copywriting? Why the articles, why the networking, why the fever?

Because eventually, you will find someone who DOES GET IT. And when you do… oh, the ecstasy! Damn, but there’s nothing like the joy of development with someone, or much better nonetheless a group of Someones, who are of the exact same psychological mindset.

Advertising is a little like your relationships. You may go on fifty-5 dates with thirteen different individuals, and every 1 manages to get beneath your skin by some means. All appears hopeless. You believe you’re an island. Then along comes The 1.

What? Rather of bickering, boredom or stress, you can actually find peace, harmony, great conversation and large thrills with someone on this planet who likes you for you? Amazing. That can happen in your marketing and marketing endeavors, too. It is utter synergistic bliss. It is a natural high, and it’s the cause for all of this fuss in the first location.

Okay then, how do you find this elusive promised land? How will you ever love and be loved in this large, hopeless globe of clashing wills and large egos and not possible marketing dreams?

You have to get out there and allow your self be discovered.

To all of these new-agey individuals out there who like to go off about the Laws of Attraction in Advertising? I feel you! I hear what you’re stating, and you’re totally right.

Just put your self out there and do what you do greatest… and someday, someone is heading to arrive knocking who Gets IT. And that, Copywriter Pals, is what I call NIRVANA.

Rant over. Peace out.

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a globe of difference for your business. Dina Giolitto is a Copywriting Advisor with ten years of experience. Visit http://Wordfeeder.com for free ideas on branding, copywriting, marketing and much more.