You can turn your $200 charge to write a press release into $2,000 to carry out an entire PR marketing campaign merely by convincing customers to invest in campaigns, rather of person assignments. Campaigns accomplish better results and cost less in the long-phrase for customers, in contrast to person assignments. And, of course, as the freelancer, you get paid a lot more for turning out a succession of assignments that assimilate a successful marketing campaign.

Here is how to multiply your composing sales by convincing customers to invest in long-phrase campaigns, rather of short-phrase person assignments.

? Know the short-phrase and long-phrase see results. A client methods you to write a brochure. He might or might not know that his product can also advantage from other types of promotional pieces, this kind of as ads, immediate mail, news releases, websites, and so on, to market his product or service. Your job is to educate the client. The brochure might be the first promotional piece in a consortium of promotional pieces. Here, you should know the short-phrase and long-phrase see results of the brochure.

The short-phrase see results are the results the brochure will accomplish for the client and the long-phrase results are the results the brochure will accomplish/contribute for the entire marketing campaign. It solutions the questions, “How do the results of this brochure match into the entire marketing campaign?” and “How can these results be strengthened with other forms of promotional materials?”

Display the client how a marketing campaign that’s comprised of a succession of assignments can accomplish – and exceed – his expectations and outsell and outdo the efficiency of a single assignment.

? Use “tie-in” services. When a client methods you with a single assignment, ask yourself what tie-in services can supplement the single assignment. A news release achieves better results when it is accompanied with a photo. And a press kit – complete with press releases, photos, brochures, and business information – can accomplish better results than a single press release. All of these additional tie-in services can turn composing a single press release into numerous composing sales.

? Offer the “idea to completion” advantage. Instead of pitching yourself as a freelancer who can write newsletter copy, pitch yourself as a freelancer who produces newsletters, from copy to completion. You multiply your revenue by outsourcing components of the job and delivering a completed product, not a piece of the product. You also can extend your “idea to completion” services by pitching yourself as a marketing consultant, in which you make recommendations to the client as to the best way to marketplace the newsletter.

? Create strong consultative abilities. Apart from promoting your freelance services, also provide consulting services. Customers spend you to explain ideas, concepts, recommendations and turnkey options as to the best way to accomplish the results they desire. Consulting with customers can lead to securing freelance work, since customers realize you have the abilities and knowledge to undertake the job.

? Know the future needs of customers. Customers arrive with present needs – and future needs. A client might employ you to write a newsletter now, but they will also consider you for future work if you know what their future needs are and how to fulfill them. The business might be ushering in a new product line, making a new division inside the business, sponsoring a charity occasion, or making a web site. All of these future occasions need a freelancer to do promotional composing and freelance work. That is you. Your job is to display customers how you will deal with their future needs with options that’ll improve their profitability and/or productivity. This is usually achieved with a proposal through which you pitch yourself as the freelancer who has the options to undertake the future tasks.

? Use proposals to secure work. Proposals are an inclusive persuasion tool to convince prospects that you can improve their profitability and/or productivity with your freelance services. Proposals particularly display the client how you intend to accomplish the desired results, the time and costs involved, and why you and your options are the best options to increase the company’s earnings.

? Adaptations. Any of your freelance composing services can be adapted for websites, turning a single assignment into two assignments. Get paid to write a press release or brochure, and then get paid again to adapt the copy digitally.

? Include-on services, this kind of as desktop publishing services, marketing consulting, compiling and promoting media lists, and undertaking coordinating can help multiply your work and your revenue.

About The Author

Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.Com (http://www.freelancewriting.com), a free web site dedicated to help writers grasp the company and creative sides of freelance composing.