Unless you are brand new to business, or have been beneath a rock for really some time – one crucial marketing technique (which is not new) – is called ‘Viral’.

Based on the word ‘virus’ – viral marketing or viral business simply indicates it ‘spreads’ like a virus.

The roots of on-line viral marketing really took off when Microsoft gave away totally free e-mail accounts – and marketed this at the end of emails. ‘Get your own totally free HOTMAIL account’.

This spread like wild-fire – like a viral infection. Thus, Viral Advertising was truly born.

But this article is not about viral marketing, but instead about how to effectively include or cure a especially poor outbreak of ‘viral reputation’.

What is a viral status???

Virus?? an infection that spreads quickly.
Status?.. what others think about you.

This can either be constructive or more often, damaging.

If you are a normal reader of my articles, you will know that I encourage the use of ‘phrases’ and ‘sayings’ to support or reinforce my stage. Not one to disappoint my viewers? so here is an additional traditional example.

‘Prevention is much better than cure’.

In the most easy terms, this indicates it’s much better to steer clear of it – than go through the long, drawn out problems linked with finding the cure to the virus, In this case – YOUR specific virus.

In business, each on-line and off (or what I phone ‘real-world’ business) – this can be categorised as follows:-

1. Product (or company)
two. Sales pitch.
3. Consumer Relations.

1. Product (or company)

Whatever business you are in – you are selling some thing. An concept, a idea, a product, a company, a package, a answer?.. it does not really matter what it is.

However, two crucial rules are vital to make sure that you ‘prevent’ a damaging viral status.

a) Make sure your product is not rubbish. HA! Seems like common-sense? Consider a appear around you in the world and see just how much trosh is for sale – and evaluate it with some thing much better that does the exact same or comparable, for a comparable price. Sell rubbish at your peril. People (just like you and me) Detest IT. And that is how a ‘negative’ viral status begins.

b) Can your product / company show that?. &quotit does exactly what it says on the tin&quot? The ‘tin’ is proverbial – which means that a tins of beans, really is a tin of beans. If you get peas rather?.. you will not be pleased. Don’t claim (or more than-claim / more than-promote / more than-market / overemphasise / more than-market) your product can do some thing it really cannot stand up to. If you do – then you start a ‘negative’ viral status.

two. Sales Pitch

Or how you market, market or promote your product. This is linked to (b) over – but can be a completely separate and deadly region, if you aren’t careful.

If you are selling your product / company and so on., you require to place your self in the footwear of your possible clients. How would you react to YOUR product sales pitch – marketing, marketing, and copy? Yes – it’s all about persuasion? but mild and soft persuasion. Get the consumer to ‘buy-in’ – and do not strong-arm them or force them.

The ‘Hard-Sell’ can often backfire on you, and can have long-lasting consequences – especially your status.

Don’t oversell?. You must more than-deliver. Don’t more than-deliver to the extent that your product is lost in an exuberance of discount rates, unique provides, bonuses and freebies.

If your product is tried and tested, and really is worth the price you are asking – why must you really feel obliged to add itional freebies worth 100 times more?

And indeed – that really does happen each and every day – especially on-line.

&quotBut my product for just $47 – and get £4,995 worth of freebies&quot.

Oh make sure you.

Freebies, extras and bonuses are fantastic – but to THAT extent?

If you buy a car worth $25,000 – do you anticipate the vendor to give you extras worth $250,000? Of course not. You’ll be fortunate to get a totally free tank of gas.

If your product really is great, do not bow to the freebie-hunters. Go for the real clients – and give them a real product sales pitch. Unfortunately for internet marketing business, it seems this has gone out the window, and the bonus package is simply belittling the true worth and of the main product.

3. Consumer Service

The Big 1.

This is exactly where Many companies and business people fall flat on their face. Poor consumer company, especially Following the sale, is deadly. Constructive, active, effective consumer company is Vital each prior to and after the sale. Many focus on it prior to the sale?. Just to make that sale?. Then it all dies off.

Pre-sale company is a must. It assists retain the consumer and is important to get the sale.

But disregard the Publish-SALE company at your peril.

As soon as you have the consumer?. It is much simpler to up-market, re-market, get referrals?.. But if you end up dropping that consumer because you simply do not appear after them Following you have their money?. Do you really think they are going to invest any more of their money with you?

Poor after-product sales consumer company is also one main aspect of refunds. Maintain up great consumer company – reduce your refunds (and grievances).

It is all about ‘damage limitation’.

The crucial focus of this report is about your Viral Status.

It is very easy to catch a ‘negative’ viral status. And it spreads without mercy. Prior to you know – the first individual to turn out to be contaminated (usually because you have failed in one or more of the over classes) – has ‘infected’ many, many others.

Just by telling their pals, family members, colleagues, associates?. Then they in flip tell others what they know?. Then the others tell more???

Do you see my stage?

A ‘positive’ viral status is significantly less contagious and not very virulent? it’s much tougher to catch.

Reality – People simply spread poor news at a price 10 times faster that great news.

As soon as the damage is done, as soon as the damaging virus begins to spread – finding the cure (stopping it or repairing the damage) will be extremely difficult.

So, prevention is much better than cure.

Prevent the damaging viral status, with great company or products, honest product sales pitch and most of all, rock-solid consumer company. Slowly but surely you will advantage from the constructive.

An article by Gary Durkin
Founder of the Web Guidance Center®
http://www.InternetAdviceCenter.com

Gary has more than a ten years of offline international business success behind him, and has been doing business on-line for 6 years.

If you would like to join thousands of subscribers to his newsletter ‘Delivering Success’ – deliver a blank e-mail to deliveringsuccess@kioskcities.ws

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