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Customer Service, Italian Style


Nowadays, we complain nearly all of the time about how few companies keep in mind how to offer quality service to their customers. But a recent trip to Italy not only reminded me that the artwork of service is not dead, but that supplying outstanding service is the key to almost any effective business. Right here are a few well-worn but essential principles that I was reminded of during that trip:

The Consumer Usually Comes Initial: When you patronize a retail shop or restaurant in Italy, it is almost always the proprietor of the business that requires treatment of you. It’s not that there are not other employees other staff members are usually active straightening stock or dealing with deliveries. But dealing with customers is simply as well essential a task to be delegated.

Item Knowledge Is King: Remember your final retail shopping experience, where you had to inquire three different product sales people to get an answer to a simple query about a item? Not in Italy. Every salesperson we dealt with was a item expert, whether or not it was about the type of materials utilized in a garment, the quantity of warmth that numerous types of glove leather would offer, or how a piece of gold jewelry was crafted.

Be Proud Of What You Provide: Retail specialty stores in Italy usually provide goods in a broad range of costs to fit every spending budget. But you’ll by no means catch a store proprietor steering you toward their expensive wares by denigrating the quality of their much less expensive merchandise. If it’s good enough for them to market, it’s good enough for you to purchase.

No Career Is Too Little Or Unimportant: Every early morning, the streets of Florence were filled with shopkeepers sweeping their sidewalks, or polishing their doorways or cleansing their show windows. And, when there are not customers to serve, there are shelves to be organized, merchandise to be tidied and stock to be additional. These are essential duties that, no matter how menial they appear, assist to create a positive business picture with the consumer.

Competitors Are Not Your Enemies: More than once, we were referred to an additional store when the 1 that we were going to did not have what we were searching for. More interested in building a lengthy-phrase relationship than in generating a fast sale, shopkeepers in Italy easily refer customers to competitors who can better meet an immediate require, knowing that the best customers will keep in mind who referred them.

Operating A Company Should Be A Joy, Not A Career: Retailers in Italy work hrs comparable to their U.S. counterparts. However, we by no means once met a tired or grumpy shopkeeper who didn’t have the time to give us as a lot interest as the first consumer of the day, and who didn’t go out of their way to make us really feel welcome in their store and in their town.

William von Achen is president of Strategic Management Resources, an executive coaching and management consulting firm providing guidance and counsel to business proprietors and senior executives. For much more info go to our internet website at http://www.smrweb.com










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