Numerous of the Internets greatest ebook sellers are generating this simple mistake, and it is nearly certainly costing them a ton of money in misplaced back finish sales. You must not make the exact same mistake!

I was having a bit of a tidy up on my Pc the other day. It truly is amazing how many files you accumulate, even in a brief space of time.

Anyway, to cut a long tale brief I was particularly interested in obtaining all my ebooks in some type of organized filing method. I needed to place them into files relating to particular classes. Then, when I needed to go more than a certain topic once more, I would easily be in a position to find an ebook that covered the subject I was searching for.

Then I ran into a issue. The thing is, when I looked at this folder complete of ebooks, at initial glance, I didn’t have a clue what a load of them were about. I imply, I had read each and every single 1 of these ebooks, but from just searching at the file names, I didn’t have a clue what they were, or who wrote them!

The reason was the ebook publishers had deliberately selected not to give their ebooks a descriptive filename. Instead of utilizing the real title of the ebook as the file name, the author utilized some kind of shortened abbreviation.

E-book authors must spend ages dreaming up a fantastic name for their ebook that will reflect the topic of their publication. Then they go and wreck all that hard function by giving the ebook file a three letter abbreviated name that doesn’t inform anybody what’s inside.

Why do ebook publishers do this?

There have been a lot of individuals giving out advice on Web safety more than the last couple of years. One bit of advice that has been heading round, is that you should usually give your ebooks a strange, un-guessable file name so that Web thieves, can’t find them on your website. I don’t want to go into precisely how these Web thieves function simply because that is not what this write-up is all about.

Even if you don’t have a website, you might still get influenced by this advice, which is why I want to enlighten you.

Here’s an instance of what I imply. Lets say an author has written an ebook called ‘Gold Swing Secrets’. Instead of giving the ebook a descriptive file name like ‘golf_swing_secrets.pdf’, they might name it some thing like gss-01.pdf or glfsgss.pdf.

Now, the author of the ebook had invested however long writing and compiling his ebook. The file name to him is instantly familiar after all, he was the 1 that named the damn thing.

Nevertheless, little previous me ‘the customer’, who might be extremely keen to read his ebook once more, didn’t have a clue what the ebook was about, with out opening it to find out. Now you might think that’s ok. I imply, how long does it consider to open an ebook to see what it is. My stage is, most people’s eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about.

What’s the big deal?

I discovered a quantity of ebooks on my Pc that I had forgotten I had even purchased. Some of them I had rapidly speed read, with the complete intention on reading them correctly when I had time. 6 months, a yr went by and I kept overlooking them. I just forgot what they were, and just assumed they were some totally free ebook or some thing.

The finish outcome becoming:

• I never read these ebooks a 2nd time.
• I never signed up to any of the newsletters that were becoming promoted by the ebook authors.
• I never purchased any of the products becoming suggested inside the ebooks.
• None of these ebook authors made a single back finish sale from me.

I wonder how many ebook purchasers have done the exact same as me? My extremely conservative guess is that at minimum fifty% of individuals neglect the ebooks on their Pc with filenames they don’t recognize. If I am correct, you could be losing fifty percent your back finish sales, if you select not to give your ebook a descriptive filename.

If you have a website and you’re concerned about Web thieves, store your ebooks in a separate folder and give THAT a strange abbreviated name that no 1 would guess, not your ebooks!

If you have worked hard to write an ebook, do your self a favor and end the career off with a good descriptive filename. Trust me, your viewers, AND your bottom line will truly enjoy it.

© Copyright Jason Lewis

About The Author

Jason Lewis is Author of the new ebook ‘Website Not Required’ ? nine Sure Fire Ways to Make Money On-line Without a Website! Click on here now ==> http://www.websitenotrequired.com