How 4 partners build and handle an unique art posters web site by emulating the way the echo functions. Imagine a top-notch photographer, some demanding visitors and an e-commerce site that desires to make cash. But not at any cost and in any conditions, inside a policy of exclusivity and selectivity. You have acquired 3 quarters of our “Echosystem Develop”:

1° The top-notch photographer submits an exceptional photo to the web site whose committee of choice decides to choose or not choose ? ring a bell ? ? it.

2° The ed photo is voted or not voted by the demanding visitors.

3° The elected photo is put into a catalog that is strictly restricted to 64 items.

To cap that, the quantity of photographic digital enlargements is strictly restricted following the believed World Population, which provides us the forth quarter of our “Echosystem Develop”.

This kind of an e-commerce does exist, it is known as www.oneppm.com: Every and each and every photo is edited as soon as and never once more and delivered with a numbered authentication certificate. The catalog applies the nicely recognized “one-new-goes-in-one-old-goes-out” rule.

Only one individual per million ? occasionally even one individual per 10 millions ? can purchase and possess a poster that exist nowhere else for the cost of non unique and non restricted high quality editions.

As for the photograph and the publisher “good results rules”.

A policy of high quality, exclusivity and selectivity in the photo posters marketplace with a golden rule of strictly restricted quantity of subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly restricted quantity following the World Population plus a royalties system to spend the primary performers are the manual lines for this new web site known as www.oneppm.com for “One Person Per Million”.

Daniel Borel is a marketing and communication guy. He has been studying these fields because 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, higher-tech and B2B services on export markets. That tends to make him acutely aware of a tough to handle occurring: merely inform a Canadian and a Polynesian the word “tree”, evaluate what they visualize and you comprehend what marketing communication implies. Married, father of 3 and for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute his profession is his vocation, his pastime, nicely? even his obsession in accordance to his spouse. Allow us be goal, he regularly strolls. Therefore assisting him to cogitate more clearly some complex marketing communication stage.