As well frequently we cost ahead and deal with the internet as if it were just like any other medium. We know it isn’t, but somehow we just can’t resist retaining complete manage of the development and publication of our website and newsletter content material.

Meanwhile, our visitors are composing weblogs, participating in discussion lists, composing guide and video clip critiques, including their views on shopping comparison sites, completing on-line surveys and so on.

Our visitors are also on-line publishers. They are making useful, fascinating content material each and every day.

There are two opportunities here.

First, you can have your visitors contribute content material for your website and your newsletters. Consider a look at Amazon.com. They have thousands of pages of content material written by their customers. Envision the price conserving of having their customers write all these critiques.

And it is not just about conserving cash. It is also about recognizing that the aggregate knowledge of all your customers is a fantastic offer larger than that of any person author. When you invite your visitors to take part in the development of content material, you are tapping into an extraordinarily broad base of knowledge and expertise.

Also, when you get your customers and subscribers concerned in composing, you are building content material that is directly related to the interests of your visitors. As editors and marketers it is sometimes tempting to produce the content material that *we* think is greatest. Invite your visitors to contribute, and all of a sudden you’ll start building content material that is much better attuned to the interests of the people who arrive to your website.

In addition, you increase the credibility of all your content material. You are no lengthier perceived as just another publisher who pushes their views and advertising messages. Gradually, that perception will shift. You will be seen as a business or organization that has the courage to open the doorways and publish outdoors views and views. Even contrary views and views.

And there is more. This is exactly where the second opportunity lies. When you include reader-created content material to your website and newsletters, you are transforming the nature of the romantic relationship between your self and your customers or subscribers.

Your website and newsletters cease to be *your* places, they become a shared space. When your visitors become participants in the development of content material, they take on a small component of ownership. And when your website or newsletter becomes a shared place, the perceptions of all your visitors will start to shift.

These who have made contributions will want to arrive back again more frequently, will want to contribute more frequently. And phrase of mouth will spread quicker as well. If someone has found their review, query, interview or views posted on your website or in your newsletters, you can be certain that they will be more most likely to inform their buddies and colleagues.

Phrase of mouth is a primary driver in the growth of community and network sites and lists.

Include your visitors in the development of your content material. Share the burden of composing. Invite your visitors to become participants in the growth of your business. Improve the credibility of all of your content material. And view the energy of phrase of mouth increase your website visitors and newsletter subscriber base.

Nick Usborne is a copywriter, writer, speaker and advocat of good composing. You can access all his archived newsletter content articles on copywriting and composing for the internet at his Excess Voice website. You will find more content articles and resources on how to make cash as a freelance author at his Freelance Writing Success website.