Email Aesthetics

It`s an old, old stating, but it`s accurate: you only have one opportunity to make a good initial impression. And in e-mail, the initial impression is usually visual — a consumer Looks/SEES before he/she READS.

Picture strolling by a grotesquely garish storefront with all sorts of things hanging off the front porch, each and every floor painted a different colour, and odd audio enjoying through loudspeakers. Would you want to walk in the front door? No way! You`d presume that the owner is a kook, at greatest, or a deranged axe murderer, at worst.

Did you ever have an unpleasant looking e-mail land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-coloured text in all measurements from gigantic to microscopic, a concept that appears like it was produced by a crazed 6-yr-old? If you did, I bet you didn`t feel the urge to read it. You probably just needed to delete it as quickly as possible.

=> Put OUT THE WELCOME MAT You want your e-mail concept to be friendly and inviting, not bizarre and scary. The ideas below — and they`re just ideas, not hard and quick guidelines — will go a long way towards generating recipients` eyes say “arrive on in!” to your concept.

=> DO`s and DON`Ts FOR Attractive EMAILS

-DON`T use Color fonts in your concept. (Depart that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE Background. (When you`re “speaking” in black-and-white, individuals will give their full interest to your concept without becoming distracted by your colour scheme.)

-DON`T use Unusual FONTS. (If someone`s program doesn`t recognize the font you`ve selected, they could see gibberish rather of your brilliant concept).

-DO use the e-mail marketers` Preferred FONTS: Arial, Times New Roman, and Courier New

And make sure you.

-DON`T use flashing buttons or banners in your e-mail! (Your potential customers have undoubtedly gotten their fill of “bells and whistles” when they`ve surfed the Web. They don`t require much more from you.)

=> GET HYPER” WITH Email HYPERLINKS

An “e-mail hyperlink” is just techno-speak for a hyperlink in your e-mail to a website, or e-mail deal with. Seems simple enough, and it is — unless you attempt to get in touch with a prospect on AOL who might not be able to receive “clickable” links.

Don`t be concerned. There`s a “repair” for this: merely type mailto: in front of your e-mail deal with (no area in between, and include the : )

=> Always USE SIGNATURE TAGS

Today, it`s common apply on the Web to inform individuals about your product or provider with a SIGNATURE TAG, which is 3-six lines of text (usually) that is automatically additional to each and every concept you send.

If you`d like to add a tag to your messages, merely open your e-mail system. Discover the SIGNATURES TAB (situated in the Tools/Options menu in Outlook Express). Adhere to the (simple) directions for making a sig file. Simple as pie…and the results will amaze you.

Sincerely,

Steven Ackerman

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