Accusations of spam can be so harmful to your business that each and every work should be made to prevent it.

However, simply requesting a surfer to enter an e-mail address into an online type on your web site is not a assure of not being accused of spam.

Here is what could occur

One of your rivals could go to your web site and enter the title of a well-recognized anti-spammer. When your autoresponder sends out the latest duplicate of your newsletter or mini-program to this individual, he will turn out to be very angry.

It is no good protesting your innocence. Since he didn’t inquire to subscribe to your newsletter, he will declare that you are spamming him. Whilst you are arguing your case with your Web host, your competitor will be taking your profits!

Here is how Double Opt-In works

When a subscriber signs up for your newsletter online, he or she gets a confirmation e-mail to which they must respond if they are to be additional to your list.

The confirmation generally entails simply clicking a link or hitting the reply-to button.

Taking these precautions can prevent a lot of trouble and make sure that your opt-in subscribers truly want your info.

© 2003 John Lynch

About The Author

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