Should You Publish a PAID E-zine?
Numerous of my customers inquire me whether they should publish a compensated e-zine rather of a totally free 1. My answer is the traditional consultant’s answer: “It is dependent.”
First of all, what do you want your e-zine to DO for you? As soon as you know the goal of your e-zine, the answer will be clear.
If you want to promote your present business and sell much more of your products and services, a totally free e-zine is your ticket to good results. If you plan to develop a new business around generating cash from subscription fees, of course you will want to charge. However, publishing a compensated e-zine is no little task! Here are some important factors to think about…
Now, if you had visions of generating big cash with a compensated publication, do not give up just yet. There ARE numerous effective compensated pubs on the Web that are generating their owners very rich. However, you should notice that most of these e-zines carry on to publish a totally free e-zine to gather prospects and then convert them into compensated subscribers.
So, YOU decide. Can you produce content material that’s so useful and special that we can’t find it anyplace else? Are you prepared to invest a massive quantity of time and effort to publish an very higher-high quality publication?
If not, you are much better off publishing a totally free e-zine that provides great value. The crucial to building a large and useful checklist of prospects (who are likely to buy from you in the long term) is to provide helpful, high quality content material for totally free. It is the proven design that functions more than and more than.
(c) 2003 Alexandria K. Brown
ABOUT THE Author
Alexandria K. Brown, “The E-zine Queen,” is writer of the award-winning manual, “Boost Business With Your Personal E-zine.” To discover much more about her guide and sign up for much more Free tips like these, go to her website at http://EzineQueenTutorial.com/
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