Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown as well…a right competitive area. Everbody’s looking for some kind of edge and we discovered it for them. Want to hear…the relaxation of the tale.
Just in situation your questioning it doesn’t have to be a main town or suburb, simply because it worked in a place called Rosedale Maryland, a small methods outside Baltimore. The company owns both locations and needed an extra way to carry in and retain customers and attract new ones.
David Eivers (fantastic name David!), was contacted thru a referral and recommended a few ahead pondering additions. Because they already had a web site and a DSL connection, he had them choose for a safe wireless network that their ‘preferred clients’ could entry when inside their salon. The favored customers would receive email updates about specials and additions to their employees and other news about the salon on a bi-weekly basis to get them began. The favored customers would then receive totally free entry to their wifi network when inside the salon to check email or do any other function that they needed. This produced a repeat group of customers coming in for totally free entry and to take benefit of the specials they had received by way of email.
It also elevated traffic to their web site (yipee!) and they began including day spa products to be bought online, an extra stream of revenue (an additional yipee!). The Rosedale location picked up customers looking for wifi entry in the suburbs. The Chicago location being in a tech-ahead looking town acquired ladies (and males) with their PDA’s, laptops and anything else that could get wifi.
The latest and best news is a scheduling calendar that allows customers to request open appoints on the days and times available with an email confirmation from the recently hired digital receptionist (new position from the added revenue). Could this be your salon, increasing the product sales of day spa materials? A better way of salon advertising? Day spa advertising?
How about increasing traffic to spa resorts with aromatherapy products, health spas, hair salons and certainly your own beauty salon! The options could be like new and returning customers…limitless!
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Daviyd Peterson: ten-year consultant, instructor, trainer – helps african american SMBs bridge the digital divide by becoming wireless Little Workplace Digital Offices (SODO). Totally free write-up on House Wireless Internet Safety and other associated articles: http://www.mogendaviydtechgroup.com/firewallsmb.htm. See a video clip where big time firewalls duke it out!
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